Client: FastPour Concrete
Location: South Yorkshire, UK
Industry: Ready-Mix Concrete Delivery
Service Package: Local Lead Generation + Automation Add-On (Missed Call SMS + Email Follow-Up)
Duration: 3 months
The Problem: “We Were Losing Jobs Every Time We Missed a Call”
FastPour Concrete was a family-run operation with a couple of trucks, steady trade relationships, and a good reputation locally — but they were struggling to scale.
“Most of our work came from regulars and the odd Google search. But if we missed a call while a driver was out or I was on another line, we rarely heard back from them. I reckon we were losing thousands a month just from not replying quick enough.”
— Operations Manager, FastPour Concrete
They weren’t running any kind of lead generation. Enquiries came in unpredictably, and there was no structured follow-up. They knew people were searching for “concrete delivery near me” — but those people were ending up with the competition.
The Solution: Plug-And-Play Lead System That Pays for Itself
AlwaysBooked onboarded FastPour with our Flat-Fee Lead Generation + Automation Package, designed specifically for trade-based businesses that don’t have time to chase cold leads or learn complicated software.
Here’s what we did:
- 🎯 Delivered qualified, local leads weekly — primarily domestic projects, shed bases, driveways, and garden slabs.
- 🕒 Triggered automated SMS replies to any missed calls within 60 seconds.
- 📧 Sent branded follow-up emails to anyone who filled in a web form but didn’t confirm a booking.
- 🗓️ All enquiries included job type, pour volume, postcode, and preferred delivery date.
Everything came through to the FastPour mobile in real time. No logging into a dashboard. No spreadsheets. Just work waiting to be booked.
The Results After 3 Months
| Metric | Result |
|---|---|
| Qualified leads received | 103 |
| Missed calls recovered via SMS | 39 |
| Form leads revived via email | 14 |
| Jobs booked | 44 |
| Concrete delivered | 381m³ |
| Revenue generated | £56,000 |
| Monthly service fee | £1,250/month |
| ROI | 14.9x return in 90 days |
“We used to let calls go to voicemail and think nothing of it. Now, we get a text from a client replying to say ‘Yes, Friday works – how do I confirm?’ It’s like having a 24/7 assistant without paying wages.”
— Operations Manager, FastPour Concrete
Breaking Even Was Easy — Booking #3 Covered It
Within two weeks, FastPour had booked three jobs worth over £5,000 total. That more than covered their first month’s service fee. By the end of month one, they had booked 17 jobs and had back-to-back deliveries lined up for the next fortnight.
Many of those came from re-engaged leads who had either missed a callback or filled in an online form but hadn’t confirmed. The automation followed up — and secured the work.
Why This System Worked
✅ Tradespeople-Friendly – No logins, no dashboards, no wasted admin. Every lead came through with context and a phone number.
✅ Missed Calls = Recovered Jobs – Before, a missed call was a lost opportunity. Now, it’s often just the start of the conversation.
✅ Perfect for Domestic Work – We filtered out time-wasters and only sent high-probability, actionable leads.
✅ Flat Rate. No Surprises. – No extra fees, no advertising budget. Just a clear, fixed monthly cost that paid for itself many times over.
What FastPour Did With the Growth
With consistent lead flow and their trucks booked solid, FastPour hired an additional part-time driver and added a second shift for weekend deliveries. They’ve also started exploring small screed and trenching services — and we’re now helping generate targeted leads for those too.
Get Results Like This in Your Postcode
If you’re a concrete delivery business looking to fill your schedule without running your own ads or wasting time chasing cold leads, we’ll do it for you.
📲 Leads come to you ready to book
💬 We follow up instantly if you’re too busy to answer
📈 You grow without working more hours
👉 Check availability in your area and book a free discovery call with AlwaysBooked.