Client: Ash & Elm Tree Services
Location: Kent, UK
Industry: Tree Surgery & Grounds Maintenance
Service Package: Lead Generation + Automation Add-On (Missed Call SMS + Email Follow-Up)
Duration: 3 months
The Problem: “Jobs Were Slipping Away Without Us Realising”
Ash & Elm Tree Services had been serving homeowners and small estates across Kent for over a decade. Business was solid — but they were stuck in a cycle of feast or famine. They’d rely heavily on existing clients and the odd Checkatrade or Facebook message, but nothing came in predictably.
“We didn’t even realise how many people we were missing. If someone called while I was halfway up a tree, we’d probably never hear from them again. We didn’t have a system for getting leads or following up. It was costing us more than we thought.”
— Owner, Ash & Elm Tree Services
With competition growing and fewer people making decisions based on directories, the team knew they needed something more reliable — without adding another layer of admin.
The Solution: Consistent Inbound Leads + Automatic Replies When You’re Up a Tree
We implemented AlwaysBooked’s flat-fee system designed specifically for small trade teams who don’t want to manage marketing but still want a steady flow of jobs.
Here’s what we delivered:
- 🌐 A stream of qualified, local leads from homeowners looking for tree removals, pruning, stump grinding, and garden clearances.
- 💬 SMS automations that replied to any missed calls within 60 seconds, keeping the conversation alive while the team was busy.
- 📧 Simple email follow-ups for form submissions — including quotes, reminders, and soft check-ins (“Are you still looking to get this sorted?”).
- 📲 Every lead sent directly to their mobile with name, job type, location, urgency, and photos (when uploaded by the prospect).
Ash & Elm paid a single monthly fee. No chasing. No spreadsheets. Just new jobs waiting to be booked.
The Results After 90 Days
| Metric | Result |
|---|---|
| Qualified job leads received | 76 |
| Missed calls re-engaged via SMS | 23 |
| Form leads followed up via email | 10 |
| Booked jobs | 34 |
| Revenue added | £21,000 |
| Monthly service fee | £950/month |
| ROI | 7.4x return in 3 months |
“We’ve never had leads come in this regularly, and we’ve never had them respond so quickly either. The system just gets the job done in the background. I don’t need to be sat at a computer chasing anything.”
— Owner, Ash & Elm Tree Services
One Weekend Job Paid for Month One
During week two, Ash & Elm booked a tree removal and garden clearance worth £1,200 through a lead that originally came in via a missed call. The automated SMS replied instantly, the client booked a quote, and the job was done the next weekend.
That single lead covered their entire first month’s service — and then some.
Why It Worked
✅ Designed for On-the-Tools Teams – Whether up a ladder or on a stump grinder, they never missed a job opportunity again.
✅ Local, Relevant Leads – No commercial or irrelevant jobs — just real people nearby looking for help now.
✅ Speed Converts – The SMS follow-ups alone recovered nearly a third of all missed calls.
✅ Predictable, Flat Rate – No surprises, no ad budget, just steady flow and peace of mind.
Where Ash & Elm Are Now
Three months in, Ash & Elm has added a second van and subcontractor to keep up with weekend and emergency jobs. They’ve also started building a backlog of seasonal leads, with automated emails set to go out for spring trimming and pre-winter inspections.
They’re no longer relying on luck or word of mouth — they have a real system now.
Want Leads Like This?
Whether you’re a solo tree surgeon or running a team, AlwaysBooked will:
📩 Send qualified leads from local homeowners
📱 Follow up automatically when you’re too busy to answer
📈 Help you grow without chasing work
👉 Check postcode availability and book a free strategy call now.