Client: SummitFix Roofing
Location: Manchester, UK
Industry: Residential & Flat Roofing
Service Package: Local Lead Generation + Automation Add-On (Missed Call SMS + Email Follow-Up)
Duration: 3 months
The Problem: “We Had No Control Over Work Coming In”
SummitFix Roofing had a skilled team, solid reviews, and years of experience — but their work pipeline was chaotic. Some months were fully booked, others went quiet. Most of their enquiries came from referrals, Checkatrade, and the occasional inbound call from their old website.
“We’d get a few jobs from word-of-mouth, but it wasn’t enough to keep the lads busy every week. I couldn’t predict what was coming in or plan ahead. We were quoting on scraps — and chasing dead ends.”
— Director, SummitFix Roofing
Worse, they were missing out on leads. When a call came in during a job or after hours, no one followed up unless the prospect rang back. By that point, they’d often hired someone else.
The Solution: Consistent Roofing Leads + Automated Follow-Up
We set SummitFix up with our Flat-Rate Roofing Lead System — a fully-managed solution that would bring them predictable, local leads and ensure no opportunity got missed.
What we delivered:
- 🔍 Qualified job leads — from people looking for roof repairs, flat roof replacements, tile work, and inspections in the Manchester area.
- 📱 Automatic SMS follow-ups to missed calls — prospects were re-engaged within 60 seconds if SummitFix didn’t answer.
- 📧 Branded email sequences to recover form enquiries — including quotes, reminders, and “are you still looking?” nudges.
- 🗂️ Job requests included the type of roof, property location, urgency, and photos when available.
SummitFix paid a flat monthly fee, and we handled the rest. No need for them to run ads or chase people down.
The Results After 90 Days
| Metric | Result |
|---|---|
| Qualified roofing leads received | 91 |
| Missed calls re-engaged via SMS | 27 |
| Form-based leads recovered via email | 13 |
| Booked site visits/quotes | 39 |
| Jobs closed | 18 |
| Pipeline added | £61,000 |
| Monthly service fee | £1,200/month |
| ROI | ~17x return in 3 months |
“The biggest win for us is just knowing we’ve got steady work coming in. Before, I’d be sitting around refreshing my email hoping someone needed a roof. Now, it just comes in.”
— Director, SummitFix Roofing
Job #2 Covered the Full Cost
Just two weeks into the first month, SummitFix secured a full flat roof re-fit valued at £6,800 through one of the new leads. That single job covered more than the entire month’s fee.
Other leads resulted in tile repairs, storm damage insurance quotes, and multiple smaller jobs that booked in quickly through SMS follow-ups when SummitFix missed the initial call.
Why the System Performed
✅ Local and Specific — All leads came from within a 15-mile radius and requested exactly the types of jobs SummitFix wanted.
✅ Speed Was Everything — Prospects often replied to the auto-SMS with “Can I book you for tomorrow?”
✅ No Admin Needed — Every lead came fully packaged: name, job type, location, urgency — ready to book.
✅ Flat Monthly Cost = No Stress — No ad budget, no guessing. One monthly fee for a steady stream of work.
What’s Changed Since
SummitFix has now brought on a third roofer to handle the increased bookings and is considering offering guttering and soffit work to take advantage of additional leads coming through. They’re also asking us to build a simple system to follow up on old quotes after 14 days — which we can implement with their existing email automation.
Want Roofing Leads Sent Directly to You?
Whether you’re a flat roof specialist, pitched roof repair team, or full-service roofing company, we’ll send you leads from people actively looking for your services — and we’ll follow up when you’re too busy to answer the phone.
📩 Qualified leads
📱 Instant follow-ups
📈 Predictable growth
👉 Check availability and book your free strategy call today with AlwaysBooked.